Your LinkedIn profile development should aim for superiority. Online presence and the correct branding to market you competitively are a must these days. What are your key points of difference over your competitors? What have you achieved professionally, academically, in the community, and so forth? These areas must be showcased in your profile.

If you are primarily using the LinkedIn platform as an online job search tool, then your profile must be developed and tailored to help you stand out from the pack and get you noticed. Importantly, this will then help you in the next stage as you utilise LinkedIn to network, promote and market you!

I have developed my LinkedIn profile to showcase points of difference over my competitors (primary factors that make me stand out from the others); achievements and career/business milestones; key areas of expertise; and it is written in a more conversational style in first person. I would suggest using the same methodology in developing your profile to market you effectively. Importantly, the key difference in developing your profile over your resume is that it be conversational in nature, personalised, in narrative form and more of a story-telling style.

Contact me to discuss your LinkedIn profile development and I will outline how a high-impact and solidly-branded LinkedIn profile can make a big difference. Prices can vary dependent on the work that needs to be done; hence, making contact with me first to discuss the work involved.