Most of the information exchanged in the job interview is non-verbal; 93% of the manner in which we communicate is via non-verbal communication or body language. The interviewer(s)/selection panel will be immediately affected by your appearance. According to your grooming, dress and deportment on entering the room, the interviewer may decide whether or not you are suitable for the position and a good fit for the company. Regardless of who you really are, your clothes and body language speak first.

Repeated studies have shown that poor personal appearance and careless dress at an interview are major factors leading to the rejection of candidates.

In today’s competitive job market, candidates need to present themselves as well as they possibly can at the job interview; this is your opportunity to impress! If you present for an interview carelessly groomed, the employer may assume you are careless about other things, you may lack initiative, you may need close supervision, and you may not be a good employee. The message you want to convey to those you come in contact with at the job interview is that you are confident, capable, motivated and able to handle any situation.

Some of the perceptions people can form solely from your appearance include your professionalism, your level of sophistication, your intelligence, and your credibility. Perceptions underscore how your appearance instantly influences the opinions of strangers, peers and superiors. Being well dressed in a corporate setting can influence not just perceptions but also promotions.

Proven statistics:

Repeated studies have shown that 55% of a person’s perception of you is based on how you look. Therefore, whether you like it or not, your dress, grooming and deportment are critical factors in an employer’s hiring decision.

In one major survey (conducted in the United States) of employers’ attitudes toward candidates’ appearance at job interviews, the majority of them agreed that grooming strongly influences their decisions on who will be hired. The statistics speak for themselves:

– 95% of employers interviewed said a jobseeker’s personal appearance affected their opinion of that applicant’s suitability for a job;
– 91% said they believed dress and grooming reflected the applicant’s attitude towards the company; and
– 61% said dress and grooming had an effect on subsequent promotions as well.

Essential tips:

[1] Work with what you’ve got! Choose attire that flatters, not just fashion.

[2] Three basic things you need to consider when determining what is appropriate for your working wardrobe: the corporate culture, the line of work, and the audience.

[3] Repeated research has shown that a navy coloured suit is perhaps the most powerful suit a person can wear in business.

[4] Many employers regard a neat and clean appearance as being at least as important as the clothes worn!

[5] The handshake strongly influences a candidate’s suitability for employment.

[6] Think TALL: Stand Tall, Walk Tall, Sit Tall…Height exudes confidence!

[7] Strive to project confidence and pride at all times.

I’m here to help market you!


Annie Cerone